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Saif’s leafy tattoo

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At the recent Lay’s event, one couldn’t help but notice the tattoo on Saif Ali Khan’s right hand, well it’s for Lays ‘Give us you DILlicious Flavor campaign.

The campaign aims at getting their next chips flavor from the consumers itself. The campaign will have consumers creating their own Lay’s flavor and get a chance to bag Rs.50 lakhs price money.

Saif says, “Just as I have my own take on what flavour I like on Lay’s, every Indian has their favourite too. Personally, I am excited how the campaign will go. It has all the ingredients of a great thriller. ‘Give Us Your Dillicious Flavour’ is being supported by a 360° marketing mix with an idea of consumers expressing their flavour though body art.”

Well that explains his leafy tattoo. By the way folks what is your favorite Lay’s flavor? Mine is American Style Cream and Onion and Spanish Tomato. :)
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12 Comments

  1. Merri Gobble

    October 21, 2010 at 5:03 pm

    Antoher nice post. Glad I checked it out once more. Keep it up

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    September 24, 2010 at 4:17 am

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  4. Le Tahaa Tahiti

    July 27, 2010 at 8:27 am

    Thank you so much for this valuable information. Very useful indeed. . . . .

  5. efrain

    December 14, 2009 at 10:51 am

    Great article thanks for sharing!

  6. diamond darling

    October 31, 2009 at 7:26 am

    1st it ws kareena and knw it iz a leaf lol xx

  7. Zaara

    October 31, 2009 at 2:42 am

    Wow, I also like cheese and onion but I think classic Lays is always the best. It’s like when u crave it you just got to reach for that one. It’s their best one.

  8. bman

    October 31, 2009 at 12:08 am

    lol we don’t have lays in australia

  9. J.....

    October 30, 2009 at 11:08 am

    defo the cheese and onion!!

  10. Rena Jones

    October 30, 2009 at 9:59 am

    About the chips….salt & vinegar, my favourite.

  11. Rena Jones

    October 30, 2009 at 9:57 am

    I think if he cut his hair he would love a lot younger…nice bod!!

  12. niyandra

    October 30, 2009 at 8:49 am

    i love the pickles lay’s chips,they are my favo flavour

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