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Aishwarya refuses L’oreal Sonam approves

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Aishwarya Rai Bachchan didn’t win the Miss World title just for the heck of it, she is smart and intelligent and that’s the reason she refused to endorse L’oreals latest skin lightening cream. When Ash refused, L’oreal appointed Sonam Kapoor as their new brand ambassador.

A source says, “It was the fairness cream that bothered Aishwarya. She said that she didn’t want to promote a fairness cream especially in India where one’s skin color is such a big issue.

She will never promote a product that discriminates on the basis of one’s skin color. Ours is a society where biases are so prevalent that she will do all she can to curb it.”

“When Aishwarya refused to relent, the cosmetic company was forced to get Sonam into the picture. They need an Indian face for the promotion and Sonam was the next ideal choice,”

The source adds, “Such stories seldom bother her. Aishwarya is primarily guided by her sense of ethics as far as advertising is concerned.

She does not endorse products unless she believes in them. She was recently offered a fortune to replace Rani Mukerjee to endorse a popular mosquito repellent cream, but she turned down the offer.”

Well hats off to you Ash, for standing by your ethics.

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Posted by Neharika | Posted in Bollywood News
  • kiran kapoor

    All Rubish whoo is this SONAM sooo Arrogant…not well mannered ..dont know to talk
    Think about AISHWAYA …intellegent…goodlooking and well respected, understands INDIAN VALUES respects
    ethics, feel Aishwaya has got lots of Moral vaules…People kindly think if she would have enrosed the fairness
    product of Loreal– people born in black color skin we would have felt a lot…thanks to Aishwaya madam….

    Now think abt SONAM She said she is born with a service spoon or a sliver spoon i dont know in an interview..
    think how did she get the offer from LOREAL.? It is only because OF AISHWARYA who rejected the offer
    to endorse the product, SONAM was just an alternative to introduce the product in INDIA.

  • kiran kapoor

    if its not Aishwarya it could only be SUSHMITA no one else could take their charm

  • ikss

    sonum is new in da film industry and does not know how to behave,her way of adressing media
    “im anil kapoors daughter , i wz born wth a silver spoon in ma mouth “ws seemingly showy and in-ppropriate.
    Ppl who are down to earth are alwayz adored by society …,Hope so wth passage of tym shel
    realize ….its never late 2 re4m may b it ws her innocence ,wat she felt she said and may be
    its true but care should be taken in handling words ……Al da best!

  • me

    sonam is nothing

  • http://www.yahoo.com Danella

    sonam!!!!! she is also fine, a new emage ,,,,, wow…

  • http://cedaroilspray.com/cutter-bite-md-insect-bite-relief-5-oz-stick-hg-95614/ Cedarcide

    Cedarcide…

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