25th December 2008

Aishwarya refuses L’oreal Sonam approves

posted in Uncategorized |
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Aishwarya Rai Bachchan didn’t win the Miss World title just for the heck of it, she is smart and intelligent and that’s the reason she refused to endorse L’oreals latest skin lightening cream. When Ash refused, L’oreal appointed Sonam Kapoor as their new brand ambassador.

A source says, “It was the fairness cream that bothered Aishwarya. She said that she didn’t want to promote a fairness cream especially in India where one’s skin color is such a big issue.

She will never promote a product that discriminates on the basis of one’s skin color. Ours is a society where biases are so prevalent that she will do all she can to curb it.”

“When Aishwarya refused to relent, the cosmetic company was forced to get Sonam into the picture. They need an Indian face for the promotion and Sonam was the next ideal choice,”

The source adds, “Such stories seldom bother her. Aishwarya is primarily guided by her sense of ethics as far as advertising is concerned.

She does not endorse products unless she believes in them. She was recently offered a fortune to replace Rani Mukerjee to endorse a popular mosquito repellent cream, but she turned down the offer.”

Well hats off to you Ash, for standing by your ethics.

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There are currently 21 responses to “Aishwarya refuses L’oreal Sonam approves”

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  1. 1 On December 25th, 2008, Ali said:

    Sonam is way better than ash

  2. 2 On December 25th, 2008, Sana said:

    well ash used 2 b pretty bt not anymore cuz she is getting a bit 2 old n i think sonam is better than ash!

  3. 3 On December 25th, 2008, Aishwarya refuses L’oreal Sonam approves | Gossip News and Rumors said:

    [...] [Source] Anjum [...]

  4. 4 On December 25th, 2008, N said:

    i agree sonam is defnantly prettier than aishwariya and a better choice as ash is getting old newai

  5. 5 On December 25th, 2008, angel said:

    Awww ash said so right,skin lightening products will make feel ppl who hv dark skin in india as if they r nt goodlooking with tht dark skin…i loved her for this!sonam is herself with a bit dark skin so i wonder why they chose her…ash is getting old which is law of nature but she stil hs got tht charm…she looks so pretty in this pic

  6. 6 On December 25th, 2008, Nash said:

    Good work ASH!!!

  7. 7 On December 25th, 2008, liz said:

    sonam is strikingly gorgeous and enough of ur ethics ash…u guys can do anything for money!!!!

  8. 8 On December 25th, 2008, yash said:

    AISHWARYA RAI is the Most beautifull and thought full
    i am glad she rejected them :)

  9. 9 On December 25th, 2008, Lee said:

    People on this forum are definitely idiots. First of all Aishwarya is not old unless you are a teenager and age does not define beauty. All the major actresses in HW are in their 30s and 40s. Grow up.

    Secondly Sonam should be ashamed of herself for promoting skin lightening cream. I guess she’ll do anything for money and fame. The same goes for SRK who promotes the cream for men. Celebrities need to take a stance to reduce the obsession with fairness in this world. Dark is beautiful too.

    BTW the only reason Katrina is a star in BW is because she is fair skinned since she has no talent – can’t act, dance or even speak the language and she is not beautiful only averagely pretty. So it shows that darker actresses with more talent and looks are losing roles to the bimbo because of their color.

  10. 10 On December 26th, 2008, niyandra said:

    she does not want to endorse skin lightening products but still she use the products alot!!!!!
    ash is being a lil hypocrite.

  11. 11 On December 26th, 2008, Gitanjali said:

    Well Sonam all the best!

  12. 12 On December 26th, 2008, preeti said:

    I agree with Lee 100%, cudnt have said it better myself!
    Good on you Ash, for standing by your ethics, hats off to you for that.

  13. 13 On December 26th, 2008, Chandini said:

    First of all why is Ash going ga ga abt the films or endorsements she is not interested in…….Pls Ash accept the fact that u r getting older andwe have other bautiful ladies too….

    She recently claimed that all Manis movies were offered to her first, same with Nakshatra,now this fairness cream and infact Dostana role too……She need not speak abt all that and try taking credit away from the girls working on it….Even these are against ETHICS Ash!!!!

    I think Ash forgot abt ethics when in relation with Salman and Vivek……These people will not accept the endorsement for some other personal reasons and they project it in a different manner in public…..Everyone knows ash is whey too smart in these stuff……..
    We are sure Sonam is the right choice….

  14. 14 On December 26th, 2008, Ritu said:

    I must say this is a very respectable and awesome move by Ash. Yes Sonam is much prettier than her, but Ash clearly realizes the influence she has over millions and has chosen to use that in a good way. Way to go! (and yes, this is the same Ritu that usually cannot stand Ash).

  15. 15 On December 27th, 2008, preeti said:

    lol Ritu!!!!!
    That was indeed a very respectable thing that Ash did!

  16. 16 On March 11th, 2009, Princess jasmine said:

    Its just utter BS that Sonam is “definitely prettier” than Ash. Ash at 36 looks drop dead gorgeous and feminine. Sonam is younger and attractive, but certainly not prettier. While “beauty ” is subjective, and all are entitled to their own opinions, it has become more than apparent that people cannot stomach Ash because she is almost perfectly beautiful-facial features like eyes, nose, lips, clear skin, combined with feminine grace and softness- all in one- hard to define, but all too apparent in her. Sonam Kapoor?? Can’t say the same for her- Mrs Bacchan outshines her by far- in spite of being a decade older.
    Most of the negative comments have no semblance of reality- and are so spiteful, you’ve got to be blind as a bat to not appreciate Ash’s God-given beauty. Pity- ppl hate her for it.

    Really sick of envious Ash-bashers-they are so pathetic and really utterly distasteful

  17. 17 On June 7th, 2009, Unknown said:

    Beside the fact one actress decided to act ethically or not – what’s wrong with you people calling 35 year old actress OLD. It is frustrating when guys no matter how ugly and old they get they are never called OLD. Ash still looks pretty, at times one just does what feels right. Some of you are so shallow…

    In addition, you will never see hollywood audience or bollywood audience calling Angelina Jolie OLD… but the indian crowd will make sure to discriminate against their own people

    Who is more pretty is personal choice…. to judge based on AGE is being lame (don’t forget everyone gets old)

  18. 18 On June 16th, 2009, HBKPHENOM said:

    HI,
    WELL I HAVE NOT SEEN THE WHOLE WORLD BUT AISHWARYA RAI IS THE BEST LOOKING WOMEN AS FAR AS THE GOLDEN SCREEN IS TAKEN
    INTO CONSIDERATION.AND SONAM DOES NOT EVEN STANDS INTO THE PICTURES,AND ALL THE AWFUL COMMENTS HEAR IN ARE JUST A FORCE OF JELIOUSEY

  19. 19 On September 7th, 2009, kiran kapoor said:

    All Rubish whoo is this SONAM sooo Arrogant…not well mannered ..dont know to talk
    Think about AISHWAYA …intellegent…goodlooking and well respected, understands INDIAN VALUES respects
    ethics, feel Aishwaya has got lots of Moral vaules…People kindly think if she would have enrosed the fairness
    product of Loreal– people born in black color skin we would have felt a lot…thanks to Aishwaya madam….

    Now think abt SONAM She said she is born with a service spoon or a sliver spoon i dont know in an interview..
    think how did she get the offer from LOREAL.? It is only because OF AISHWARYA who rejected the offer
    to endorse the product, SONAM was just an alternative to introduce the product in INDIA.

  20. 20 On September 7th, 2009, kiran kapoor said:

    if its not Aishwarya it could only be SUSHMITA no one else could take their charm

  21. 21 On September 23rd, 2009, ikss said:

    sonum is new in da film industry and does not know how to behave,her way of adressing media
    “im anil kapoors daughter , i wz born wth a silver spoon in ma mouth “ws seemingly showy and in-ppropriate.
    Ppl who are down to earth are alwayz adored by society …,Hope so wth passage of tym shel
    realize ….its never late 2 re4m may b it ws her innocence ,wat she felt she said and may be
    its true but care should be taken in handling words ……Al da best!

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