Kareena Kapoor The New Face of Kurkure

Kareena Kapoor has been appointed by the PepsiCo foods India as the new brand ambassador for its famous Kurkure range of snack foods.

Juhi Chawla had been the face of Kurkure for 5 years but she hasn’t been replaced by Kareena. Kareena will endorse Kurkure’s sub-range Desi Beats.

A source reveals,”Kareena, being the face of the young, Gen-Next India has been roped in to promote ‘Kurkure Desi Beats’. In fact the TVC has Kareena playing a character similar to popular story book character ‘Cinderella’.

She is shown as the maid of the house, while her stepsisters have all the fun. The ‘desi’ twist in the story is when singer Ila Arun comes to the rescue as her godmother.

She offers Kareena a packet of ‘Kurkure Desi Beats’ to spice up her life. The Englishmen and her stepsisters are having a boring dance, when ‘desi’ girl Kareena arrives in Indian attire and adds the much needed spark to the party. The ad film ends with the tagline – ‘No Fun, Without Desipann’.”

Thats our Desi Girl!

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