Jhoom Barabar Jhoom’s failure shakes YRF

It has been quite some time since Yash Raj Films had spread its colossal reach in Bollywood. Though being such a big entity in Bollywood has a grand share of Brand name and quality, it also brings its own share of troubles. Now that Jhoom Barabar Jhoom had bombed badly on the box office, YRF is thinking hard how to save its upcoming releases. They have pulled out the theatrical promos of ‘Chak De India’ from the theatres and are also reconsidering ‘Lagaa Chunari Mein Daag’ (LCMD) script. LCMD is about a middle class family girl (Rani Mukherjee) who ventures to the city and falls prey to flesh trade.

The script writers are worried if they should be portraying Rani’s character into as a middle-class-girl converted into a sex-worker as it has long been an unacceptable topic among Hindi cinema audience. Says our source from the production house, “We don’t know how kindly the viewers are going to take the fact that a woman from a middle-class family becomes a sex worker in times of crisis. Surely, we are giving it a thought. After the Jhoom Barabar Jhoom debacle we want to play it safe.” YRF has always claimed that they movies have always been for family viewing…to think of it now- where was this moral while making ‘Neil N Nikki’. Surely that wasn’t a family type movie with the kind of costumes Tanisha was wearing! And if YRF was so for family movies they should not have considered LCMD’s script at the first go. What a foolish thing to reconsider the script at this point when the shoot is almost over. Hmm…money speaks. Even biggies like YRF have middle class morality!

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